Our legal advice was against licensing because what we put forward was too similar to a franchise. Right from the word go our solicitor advised franchising but that is not how I want to head. I revel in making the micro macro and empowering people at home to make a HUGE difference through our collective efforts.

I also celebrate difference and empowerment and I don’t want every The Junk Wave business doing things exactly as I do them……there could be better ways! Franchising locks into a turn-key system where I just want to pull the plug on waste while keeping our oceans free of litter and waste out of landfill! [Read more...]

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