Many artists gravitate toward a solo existence in their studio. Many crafters gravitate toward group activities with other crafters. I hear from both groups the same complaint: how do we market our craft without spending loads of money?
While a solo existence may suit an introverted artist it doesn't pay the bills if you can't get yourself before people to sell your art work. While craft groups are excellent support and a fun way to get help/learn new skills, you are hanging with the converted so you still have to market your goodies if you intend to sell them.
Just how do you market your art or craft without spending mobs of money, losing half in commission or having to do the dreaded sales pitch?
Here's my number 1 so-simple-you'll-think-I'm-stupid-marketing-tip: [Read more...]